PLAY and Telefónica Innovación Digital Partner to Migrate Players Onchain with Exclusive GamePass NFTs
Ten Limited-Edition NFTs Offering Unique PLAY Network Benefits to Telefónica Customers
PLAY, the leading platform integrating Web3 technologies into gaming, has partnered with Telefónica Innovación Digital, the Telefónica Group company that drives innovation and the creation of technology, to facilitate the migration of players onchain through the launch of PLAY GamePass NFTs, which are now available for purchase on Telefónica’s marketplace, TU Gallery (https://gallery.tu.com/en/collections/play-gamepass).
This partnership aims to make Web3 technologies more accessible to Telefónica’s extensive customer base. By offering these unique digital collectibles, Telefónica enriches its marketplace, providing existing customers with exclusive gaming content and the opportunity to easily migrate onchain. At the same time, Telefónica will also be attracting a new segment of gaming enthusiasts, including PLAY’s dedicated fans, to their platform.
For PLAY, this partnership continues its focus on enabling Web2 gamers to transition onchain seamlessly and in a fun way. Part of PLAY´s go-to market strategy has been to partner strategically with telcos to create experiences to migrate players onchain.
This collaboration follows PLAY’s partnership with TapNation announcement last month to expand Web3 gaming access to mobile gamers – the largest gaming demographic. Just last week, TapNation released the highly rated Rock Crawling: Racing Games 3D on iOS and Android, developed using PLAY’s technology. The milestone aligns with PLAY’s overarching mission to onboard 3 billion gamers to the blockchain.
“Partnering with Telefónica Innovación Digital is another step toward our goal of making onchain gaming universally accessible. Their direct-to-consumer reach allows us to connect with a broad Web2 audience keen to explore onchain gaming. Telefónica recognizes the importance of Web3 and embraces innovation, and we look forward to introducing fresh gaming experiences to their extensive customer base.”
— Christina Macedo, CEO & Founder, PLAY.
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